What’s in a LOGO – An Infographic

Branding in today’s modern world is vital if a company wishes to have longevity. While logos and branding are often seen as something that larger, more corporate companies should focus on, this is not necessarily the case. Smaller companies who fail to recognise the importance of branding and logos will lose out in terms of business because a company, however small must have an identity.

Over the years we have seen the establishment of some iconic brands and logos. If a logo is memorable enough, it will stand alone in representing the brand. Therefore the logo should be chosen wisely as it will appear across most company literature and signage.

This info-graphic charts some of the more famous logos that we have seen over the year and it gives us some history also behind their development.

Dealing with a Car Accident

What to do if you have a crash

Road Traffic Accident
It is not a pleasant experience to be involved in a road traffic accident however small it may be. Even the most trivial of incidents on the road can affect people so it is important to know what to do if you are unlucky enough to be caught in this situation. Firstly, stop the car safely. Turn on your hazard lights in order to alert other drivers of danger. If there are injuries involved immediately call 999 for an ambulance. If the road is obstructed you should call the police also.

Finer Details
Avoid admitting that you were in the wrong to the other driver even if you believe this to be the case as you don’t know what circumstances affected the other driver. You are obliged to supply your name and address to the other parties involved. It’s important to note also that if for example, you crash into a parked car you need to leave your details on the windscreen of the damaged car (if it is unattended).

What to do if you have a crash
Other Details
Be sure to get the name and contact details, including insurance details from the person involved with you in the accident. If at all possible you should take a photograph of the scene including the other car registration; you could simply use your Smartphone for this. Also make a note somewhere of the weather conditions at the time and any other important details relating to the scene such as witness names and contact details.

Next Step
Your next step should be to inform your own insurer of this incident. Failure to do so within the time scale set out in your policy documents may invalidate your cover, which would make the situation a lot worse. Give the claims department of your insurance company all the details that you have including any crash site information. If you want to continue with your claim, your insurance company will let you know what you need to do and they will sort out issues such as car body shop repairs. If other people were involved in the accident, your insurance company will contact the insurance companies of the other people and they will resolve the claims.

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Benefits of regular servicing

Benefits of regular servicing

Servicing a car means the scheduled maintenance of the vehicle. All vehicles require servicing over their lifetime and the schedule begins once the vehicle is off the production line and the mileage is ticking. So servicing of your vehicle is a necessity and here are some reasons why.

1. Safety

Eventually most of the parts in the car will need replacing or fixing. This is due to general wear and tear but regular checking and servicing will cover this and pinpoint any items which need changing. Servicing is advisable for every 20,000-30,000 kilometres (depends on the age of vehicle etc.) but your mechanic will advise you on this and place a sticker on your interior window to notify you of when the next service is needed. Usual things that need changing are spark plugs, timing belts, wires and water pumps. Ensuring that your vehicle is road worthy is your responsibility as a motorist to others but also to ensure the safety of yourself.

2. Economy

Regular servicing of the vehicle makes economic sense in the long run as if you neglect it things like the oil could run out resulting in untold engine damage. This can end up costing you substantially more than any service would and in a worst case scenario could end the life of your vehicle also. At the servicing stage, the mechanic can rotate your tyres which will prevent you having to purchase new ones immediately. This process will ensure that the tyres are used and worn evenly. Consistent servicing overall saves you money on your vehicle because it will run better, use less fuel thus going easier on your wallet.

Benefits of regular servicing

3. Convenience

Regular servicing will ultimately help to prevent those irritating occurrences when your car breaks down in the middle of a busy intersection. Think of it as the car getting a regular check up and getting what needs fixed or mended completed. Find a reliable and experienced mechanic that you can trust with your vehicle.

4. Re-sale

Eventually you might want to sell on the car that you have and upgrade to a newer vehicle. Not only will regular servicing ensure that the vehicle sustains through a long period of time but it will also assist you in the re-sale of it. An established and documented service history will reassure any buyer who comes to view your vehicle. Ensure you keep all records that the mechanic gives you over the course of the life of the vehicle. A well serviced vehicle can be seen to be roadworthy for up to and above 300,000 kilometres.