Author Archives: Mark Dressekie
Mark Dressekie

Digital Marketing & The Auto Industry

We hear a lot about how digital marketing has transformed business. So many businesses are formed online now and the high street retail industry as we know it has been transformed beyond recognition. The car industry has been slow to react in comparison to other industries, this is likely to be because they believe that consumers will be slow to move to online purchasing of something as high value as a car. This is untrue however as we have seen the proliferation of the online second hand car market where now many car dealerships are now trying to muscle in on into the private car selling niche. We have put together this infographic which examines digital marketing including social media and its impact on the car industry. Check it out!

Digital Marketing and the Auto Industry Infographic

Car Recalls – All You Need to Know Infographic

Car recalls have become more and more prevalent in the motor industry in recent years. This is probably a bit surprising to many people as we have seen huge advances in technology across the industry. However, while technology in the industry has moved on, so has supply chain management and the need to lower costs. Manufacturers are reducing costs by outsourcing some of the car component manufacturing to other companies around the world. As a result, a car can be made up of parts from numerous different manufacturers and when this happens, inevitably there are problems with the end product. It also adds extra time onto how long for the item to get repaired or fixed which exacerbates the problem and frustrations for the car owners.

Car Recalls Infographic


Car Paint Repair and Acrylic Paints

When I first came into the motor trade there were basically two ways to paint a car – cellulose or two-pack.

Cellulose paint is a solvent-based paint based on cellulose. It is good but it takes a lot of manual work. Each layer has to be lightly buffed down with wet and dry before a new one is sprayed. And the outcome is very much determined by the skill and attention to detail of the body-shop sprayer. A really good finish has a kind of glass-like finish. A poor quality finish can have a slightly orange peel kind of visual texture. Cellulose was the cheaper option but it was still time-consuming. Then there was two-pack.

Two-pack was always reserved for the really expensive classic car renovations. Two-pack paints include a cyano-acrylate base which sets a bit like superglue. But cyano-acrylates, as the name suggests, are based on cyanide chemicals. So two-pack paint jobs had to be sprayed in a specially ventilated paintshop with the sprayer wearing a fresh-air supplied suit and mask. As you can imagine, that was a lot of kit and a lot of faff. But the results were spectacular. You would get a really perfect finish and one that lasted incredibly well.

More recently the pressure to deliver environmentally-friendly paintshops has meant the industry has shifted over to acrylic, water-based paints. And at the same time the quality of the materials has improved spectacularly. We are able to paint a car better and quicker than previously was possible with cellulose-based paints and really modern acrylic paints are approaching the kind of quality you used to get with the most skilled two-pack sprayers.

And because the time taken to paint the car is shorter the actual cost of labour has come down. Although not every car owner is aware of this and some bodyshops do seem to still exploit this lack of knowledge on the part of customers by over-charging.

Car Accident Repairs and The scandal of insurance companies

If you have ever had to go through the pain of getting car accident repairs after a prang or crash you will have experienced an insurance company telling you that you need to go to one of their specialist approved repair centres.

In our experience the problem is that most insurance-approved repair centres do not do a very good job. Typically they are very large businesses with a huge turnover of both work and staff. You will find your car will be re-sprayed extremely quickly but the actual quality is often suspected. And what most people do not realise is that you can use a local garage you trust to do the work. You just need to insist that they do it.

In addition to actually doing car repairs we also deal with a lot of insurance claims. We actually handle the whole claim on behalf of the customer so we know what goes on from both sides. We work with the insurance companies and we also see the kind of work that a lot of the big insurance-approved centres turn out. And the scandal is that your car would/could be repaired for less money and to a higher standard at a local shop.

But why does this ridiculous situation persist? Why are people being ripped off by insurance-approved centres? The simple answer is that basically you and I the car owners are paying for it with our premiums. The insurance companies don’t care because they are just passing on the cost in the premiums each year. And the repair centres are certainly not going to object to charging more.

But it is still possible to have a quality job done on your car by a reputable local car body-shop like Woodstock Motors. You need to insist that you use your own body-shop. The insurance company will say you need to get a quotation and this is easily done with our online quotation generator.

Happy Birthday Toyota – An Infographic

Toyota as a corporation is a giant. Now in its 77th year, it is still one of the main players in the automotive market. Set up in Japan, the company now sells its cars worldwide and as of 2013 is the biggest selling automotive manufacturer in the world. This is an amazing fact seeing as though the company have, in recent years gone through some major company crises including dealing with the fallout from the Japanese tsunami (which caused colossal damage) and also the ongoing recall issues in the company.

This infographic celebrates the 77 years of this automotive giant and charts some of its history and background.

Happy Birthday Toyota – Infographic

Driving – What’s the Norm Worldwide

Driving is a major part of our day to day lives. We spend time behind the wheel getting to work, going to college or school and generally getting from one place to another. It allows us freedom to move to get to new places. Rules of the road vary worldwide. In some countries they drive on the left hand side and others on the right. There are some historical reasons for this.

Also in some countries, manually driven cars are more commonplace than automatic cars. Automatic cars for example are predominant in North America while manual cars are more popular in Europe. Manual cars are seen as less expensive than automatic cars to purchase and are generally known to use less fuel.

Different countries allow for driving at varied ages. In the USA for example, some states allow teenagers to get a licence from the age of 16. In Europe it varies but mostly a licence can be sought from the age of 18.

All About Driving - An Infographic