Branding in today’s modern world is vital if a company wishes to have longevity. While logos and branding are often seen as something that larger, more corporate companies should focus on, this is not necessarily the case. Smaller companies who fail to recognise the importance of branding and logos will lose out in terms of business because a company, however small must have an identity.
Over the years we have seen the establishment of some iconic brands and logos. If a logo is memorable enough, it will stand alone in representing the brand. Therefore the logo should be chosen wisely as it will appear across most company literature and signage.
This info-graphic charts some of the more famous logos that we have seen over the year and it gives us some history also behind their development.